1. What makes it different from the competition?

Unlike regular shampoos that only cleanse, Be Bold Shampoo is the first step in a full repair routine. Its formula combines gentle surfactants with repairing and antioxidant actives—like aloe, coconut, biotin, and pomegranate—to cleanse without harshness and prep the fiber for follow-up treatments. It not only protects color, it also strengthens, hydrates, and revitalizes.

2. How will this product solve my problem?

If your hair is dry, brittle, or dull from dyes, bleaching, or heat, Be Bold Shampoo is your ally:

• Repairs the hair fiber from the wash step.
• Protects color to avoid premature fading.
• Restores elasticity, softness, and volume.
• Preps hair to better absorb the line’s protein gel and mask.
  With continued use, hair looks healthier, stronger, and full of vitality.

3. Is it safe for colored or bleached hair?
Yes. Its gentle formula helps maintain color intensity and prevents premature fading while protecting the hair fiber during cleansing.

4. How does hair feel after washing?
Clean, light, and revitalized—without tightness or dryness—ready for the complete repair treatment.

5. How often should I use it? It’s designed for frequent use—even daily if needed—since it respects scalp balance and won’t dry out the hair fiber